Terms and conditions of use for the Lovally app

Terms and conditions of use for the Lovally app

Last update:

03/22/2026

Definitions

Definitions

In these Terms and Conditions of Use, the terms below are defined as follows:

  • App: refers to the “LOVALLY” mobile app, which can be downloaded free of charge from the Apple App Store, the Google Play Store and via the Web App available at https://lovally.com/ on iPhones running iOS 18 or later or Android smartphones running Android 14 or later.

  • LOVALLY: refers to LOVALLY SA, a Belgian public limited company, registered in the Brussels Register of Legal Entities (Registre des Personnes Morales, RPM) under number 1029.842.763, with its registered office at BE-1000 Brussels, avenue de Vilvorde 100, owner and sole operator of the app and the “LOVALLY” brand.

  • Terms of Use: refers to these Terms and Conditions of Use.

  • Member: refers to any natural person registered with and using the App.

  • Account: refers to the personal space on the App accessible via a unique login, enabling the Member to use the Services.

  • Services: refers to all the free or paid features made available on the App to facilitate virtual or real-life meetings between Members.

  • (Sending a) Butterfly: refers to the action symbolised by sending a butterfly, intended to express one Member’s interest in another Member.

  • Match: refers to the connection between two Members, triggered by a Butterfly sent by each Member. It indicates mutual interest and allows a conversation to begin.

  • Chat: refers to the conversation between two Members who have had a Match and can initiate the “Chat” feature within the App and send each other written messages.

  • Lovally Coins: refers to the utility tokens purchased by Members and used within the App to unlock certain features, and in particular to start a Chat with another Member with whom a Match has been made.

  • Refer a Friend: refers to the feature allowing a Member to invite one or more friends to join the App.

  • Push Notifications: refers to notifications sent by the App to the Members via their mobile device.

  • IRL (In Real Life) Mode: refers to the feature of the App that the Member can activate, allowing them to increase their visibility to other Members located nearby, within a radius they define, in order to facilitate real-life meetings. When IRL Mode is activated, the App processes the Member’s location data almost continuously – including in the background – in order to (i) update their position and visibility and (ii) display other Members within the defined radius, including when they are on the move. The Member selects the visibility radius from the options available in the App (predefined distance increments of 10 metres, 25 metres, 50 metres, 100 metres, 250 metres, 500 metres or 999 metres) and may, at any time, enable or disable IRL Mode, adjust the radius and manage location permissions via the settings in the App and/or on their device. When two Members have activated the IRL Mode and are simultaneously within compatible visibility ranges, the App may, if Push Notifications are enabled, send a Push Notification to one and/or the other to inform them of a nearby connection opportunity.

  • Member Certification: refers to the strict verification process for new Members when creating an Account to ensure that the natural person wishing to register on the App is a real person and that his details (particularly regarding his age) are accurate. This process aims to combat fake profiles, build trust between Members and improve security on the App.

App: refers to the “LOVALLY” mobile app, which can be downloaded free of charge from the Apple App Store, the Google Play Store and via the Web App available at https://lovally.com/ on iPhones running iOS 18 or later or Android smartphones running Android 14 or later.

  • LOVALLY: refers to LOVALLY SA, a Belgian public limited company, registered in the Brussels Register of Legal Entities (Registre des Personnes Morales, RPM) under number 1029.842.763, with its registered office at BE-1000 Brussels, avenue de Vilvorde 100, owner and sole operator of the app and the “LOVALLY” brand.

  • Terms of Use: refers to these Terms and Conditions of Use.

  • Member: refers to any natural person registered with and using the App.

  • Account: refers to the personal space on the App accessible via a unique login, enabling the Member to use the Services.

  • Services: refers to all the free or paid features made available on the App to facilitate virtual or real-life meetings between Members.

  • (Sending a) Butterfly: refers to the action symbolised by sending a butterfly, intended to express one Member’s interest in another Member.

  • Match: refers to the connection between two Members, triggered by a Butterfly sent by each Member. It indicates mutual interest and allows a conversation to begin.

  • Chat: refers to the conversation between two Members who have had a Match and can initiate the “Chat” feature within the App and send each other written messages.

  • Lovally Coins: refers to the utility tokens purchased by Members and used within the App to unlock certain features, and in particular to start a Chat with another Member with whom a Match has been made.

  • Refer a Friend: refers to the feature allowing a Member to invite one or more friends to join the App.

  • Push Notifications: refers to notifications sent by the App to the Members via their mobile device.

  • IRL (In Real Life) Mode: refers to the feature of the App that the Member can activate, allowing them to increase their visibility to other Members located nearby, within a radius they define, in order to facilitate real-life meetings. When IRL Mode is activated, the App processes the Member’s location data almost continuously – including in the background – in order to (i) update their position and visibility and (ii) display other Members within the defined radius, including when they are on the move. The Member selects the visibility radius from the options available in the App (predefined distance increments of 10 metres, 25 metres, 50 metres, 100 metres, 250 metres, 500 metres or 999 metres) and may, at any time, enable or disable IRL Mode, adjust the radius and manage location permissions via the settings in the App and/or on their device. When two Members have activated the IRL Mode and are simultaneously within compatible visibility ranges, the App may, if Push Notifications are enabled, send a Push Notification to one and/or the other to inform them of a nearby connection opportunity.

  • Member Certification: refers to the strict verification process for new Members when creating an Account to ensure that the natural person wishing to register on the App is a real person and that his details (particularly regarding his age) are accurate. This process aims to combat fake profiles, build trust between Members and improve security on the App.

Article 1: Purpose and scope

Article 1: Purpose and scope

These Terms of Use set out the main rules for using the App and establish the rights and obligations that characterise the contractual relationship between LOVALLY and Members.

1.1 Precedence of the Terms of Use

1.1 Precedence of the Terms of Use

In the event of any conflict or inconsistency with other supplementary documents, such as the Privacy Policy, the Cookie Policy or the Code of Conduct, these Terms of Use shall prevail.

1.2 Validity of clauses

1.2 Validity of clauses

If one or more clauses of these Terms of Use are deemed invalid or unenforceable by virtue of a law, regulation or court decision, the remaining clauses of the Terms of Use shall remain in full force and effect. The invalidated clause shall, for its part, be deemed to be automatically replaced by a valid provision that complies with the legislation in force and which, in both spirit and effect, most closely approximates the invalidated clause.

1.3 Prevalence of language

1.3 Prevalence of language

In the event of any discrepancy between the language versions of these Terms of Use, the French version shall always prevail.

Article 2: Amendment and updating of the Terms of Use

Article 2: Amendment and updating of the Terms of Use

LOVALLY reserves the right to amend or update these Terms of Use at any time. Members will be notified of amendments and updates via a Push Notification through the App or by email. Continued use of the Services following such amendments and updates shall constitute the Member’s tacit acceptance of the amended or updated Terms of Use.

Article 3: Registration

Article 3: Registration

3.1 Member’s Rights upon Registration

3.1 Member’s Rights upon Registration

When a user meets all the requirements to become a Member, a personal Account is created for them on the App. This Account consists of the following elements:

  • a profile page;

  • a wallet containing available Lovally Coins;

  • an inbox;

  • access to the App’s discovery mode;

  • an “IRL Mode” option;

  • a “Push Notifications” option;

  • access to legal documents and support.

Each Member may only hold a single Account.

3.2 Member’s obligations upon registration

3.2 Member’s obligations upon registration

To register on and use the App, the Member must be at least 18 years of age and hereby warrants that all information provided during registration is accurate and up to date.

Registration can be completed as follows:

  • email address: upon registration, the App automatically collects certain information as part of the identity verification process described below, which leads to the Member’s Certification. The Member’s first name is retrieved automatically, however the Member may subsequently correct this if necessary via their Account settings. The date of birth is also retrieved automatically. The Member’s age is then calculated on this basis and cannot be changed subsequently, although it can be hidden. The Member is also asked to provide their gender and gender preferences, as well as their place of residence. As to their preferences regarding distance from other Members they wish to meet, this is set by default to 200 km upon registration, but the Member may change this at any time in the settings. Finally, upon registration, the Member must upload a minimum of one (1) and a maximum of six (6) personal photographs, the first of which must be in portrait format and clearly show their face;

  • Apple or Google Sign-In: when registering via Apple or Google, certain information may be retrieved automatically from the Member’s Apple or Google account. Furthermore, as part of the identity verification process described below and leading to the Member’s Certification, the Member’s first name is retrieved automatically – it being noted that the Member may subsequently correct this in their Account settings if necessary – as is their date of birth. The Member’s age is then calculated on this basis and cannot be changed subsequently, although it can be hidden. The Member is also asked to specify their gender and gender preferences, as well as their place of residence. As to their preferences regarding distance from other Members they wish to meet, this is set by default to 200 km upon registration, but the Member may change this at any time in the settings. Finally, upon registration, the Member must upload a minimum of one (1) and a maximum of six (6) personal photographs, the first of which must be in portrait format and clearly show their face.

When registering on the App, the new Member’s identity and age are subject to a three-step verification process: (1) by submitting a valid official identity document (passport, national identity card, residence permit or driving licence); (2) by carrying out a facial scan to enable a biometric comparison with the identity document provided; and (3) by comparing the first portrait-format photo uploaded by the Member upon registration with the facial scan. These verification procedures are carried out by the Yoti platform and result in the Member’s Certification. 

 By registering, the Member hereby accepts these Terms of Use, the Code of Conduct, the Privacy Policy and the associated Cookie Policy, and undertakes to comply with all the obligations imposed on them by these various documents.

When registering on the App, the new Member’s identity and age are subject to a three-step verification process: (1) by submitting a valid official identity document (passport, national identity card, residence permit or driving licence); (2) by carrying out a facial scan to enable a biometric comparison with the identity document provided; and (3) by comparing the first portrait-format photo uploaded by the Member upon registration with the facial scan. These verification procedures are carried out by the Yoti platform and result in the Member’s Certification. 

By registering, the Member hereby accepts these Terms of Use, the Code of Conduct, the Privacy Policy and the associated Cookie Policy, and undertakes to comply with all the obligations imposed on them by these various documents.

Article 4: Purpose of the Services offered by the App

Article 4: Purpose of the Services offered by the App

LOVALLY is an app designed to reconnect people by fostering genuine, face-to-face encounters in an environment of respect, safety and kindness. LOVALLY’s mission is to facilitate sincere, high-quality encounters by fostering human relationships based on proximity and authenticity. To this end, LOVALLY enables Members to meet, via the App, people in their vicinity who are likely to be of interest to them. 

The App automatically suggests profiles to Members based on their location, personal preferences, characteristics, and their activity within the App. Members may modify the criteria on which these match suggestions are based by adjusting their preferences regarding the gender and the age group they are seeking, as well as the distance from other Members they wish to meet. The information provided by Members in their profiles therefore influences the match suggestions they receive from the App. 

Each Member is free to communicate and form relationships with other Members, provided they comply with these Terms of Use, LOVALLY’s Code of Conduct and applicable legislation.


The Member is aware and acknowledges that the Services offered by LOVALLY do not in any way constitute matchmaking or marriage brokerage activities. Their sole purpose is to facilitate real-life meetings between Members who share common interests, based on their preferences and location.

LOVALLY is an app designed to reconnect people by fostering genuine, face-to-face encounters in an environment of respect, safety and kindness. LOVALLY’s mission is to facilitate sincere, high-quality encounters by fostering human relationships based on proximity and authenticity. To this end, LOVALLY enables Members to meet, via the App, people in their vicinity who are likely to be of interest to them.

The App automatically suggests profiles to Members based on their location, personal preferences, characteristics, and their activity within the App. Members may modify the criteria on which these match suggestions are based by adjusting their preferences regarding the gender and the age group they are seeking, as well as the distance from other Members they wish to meet. The information provided by Members in their profiles therefore influences the match suggestions they receive from the App.

Each Member is free to communicate and form relationships with other Members, provided they comply with these Terms of Use, LOVALLY’s Code of Conduct and applicable legislation.

The Member is aware and acknowledges that the Services offered by LOVALLY do not in any way constitute matchmaking or marriage brokerage activities. Their sole purpose is to facilitate real-life meetings between Members who share common interests, based on their preferences and location.

Article 5: Whether the Services offered by the App are free or paid

Article 5: Whether the Services offered by the App are free or paid

5.1 Principle – free Services

5.1 Principle – free Services

Subject to clause 5.2 below, the Services accessible via the App are provided free of charge to the Member (excluding connection and telecommunication costs).

5.2 Exception – Chat

5.2 Exception – Chat

The only paid Service offered on the App is the Chat service. This requires the use of one (1) Lovally Coin per conversation, payable exclusively by the Member who initiates the conversation following a Match.VI

Once the conversation has started, both Members may freely exchange an unlimited number of messages, without any additional Lovally Coins being required.

The Lovally Coin used is not refunded to the Member who initiated the Chat, even if the other Member does not reply.

Article 6: Lovally Coins

Article 6: Lovally Coins

6.1 Characteristics of Lovally Coins

6.1 Characteristics of Lovally Coins

Lovally Coins are utility tokens that allow Members to access certain features of the App, in particular the ability to start a Chat following a Match. 

Lovally Coins serve a strictly functional purpose. They do not constitute currency, electronic money or a crypto-asset; they represent no monetary or financial value; and they are strictly personal, non-transferable, non-convertible and non-refundable. They may be used exclusively within the App, as part of a centralised IT system specific to LOVALLY.

Lovally Coins are utility tokens that allow Members to access certain features of the App, in particular the ability to start a Chat following a Match.

Lovally Coins serve a strictly functional purpose. They do not constitute currency, electronic money or a crypto-asset; they represent no monetary or financial value; and they are strictly personal, non-transferable, non-convertible and non-refundable. They may be used exclusively within the App, as part of a centralised IT system specific to LOVALLY.

6.2 Purchase of Lovally Coins

6.2 Purchase of Lovally Coins

Lovally Coins can be purchased individually, at a price of €0.99, or in packs, namely a pack of six (6) Lovally Coins at a price of €4.99 and a pack of thirteen (13) Lovally Coins at a price of €9.99.

Payment is processed and managed directly by the Apple App Store or the Google Play Store (in-app purchase), depending on the device used by the Member. LOVALLY has no control over the payment process, currency exchange, fund transfers or any fees associated with these transactions. Consequently, only the App Store (Apple) and Play Store (Google) platforms are responsible for the terms and conditions of payment, and LOVALLY cannot issue any refunds in relation to these purchases.

Any enquiry or complaint regarding payment must be addressed directly to the relevant platform.

LOVALLY does not collect or process any banking details. Members’ banking details are collected and processed directly by Apple or Google, outside of LOVALLY’s control.

6.3 Right of withdrawal

6.3 Right of withdrawal

As specified in Article 6.2 of these Terms of Use, payments are processed and managed entirely by the Apple App Store or the Google Play Store. LOVALLY is not involved at any stage in the processing of payments or in refund transactions.

Consequently, where the right of withdrawal applies, it must be exercised exclusively with the relevant platform, and not with LOVALLY.

Where a Member wishes to exercise their right of withdrawal, it is their responsibility to notify the Apple App Store or the Google Play Store, depending on the type of device used at the time of purchase, in accordance with the specific terms and conditions of each of these platforms:


In any event, the Member is advised that, in accordance with Article VI.53(13) of the Belgian Economic Law Code, the right of withdrawal may be excluded for digital content supplied immediately after purchase, where the Member has expressly consented to the immediate performance of the contract and acknowledged the loss of their right of withdrawal.

6.4 Lovally Bonus Coins awarded when using the “Refer a Friend” feature

6.4 Lovally Bonus Coins awarded when using the “Refer a Friend” feature

Any Member who uses the “Refer a Friend” feature to invite, via the App, one or more people they know to register will receive, each time the use of this feature results in a successful registration on the App, a bonus consisting of a pack of thirteen (13) Lovally Coins for each new registration.

For the purposes of this article, a successful registration means the creation of an Account by the referred person, the provision of the information required during registration, and the validation of the Account in accordance with the Member Certification procedure.

The granting of this bonus is subject to the fair use of the “Refer a Friend” feature. Any attempt at abuse or any other manoeuvre aimed at unduly obtaining Lovally Coins will result in the removal of the unduly obtained bonus and may lead to the suspension or termination of the Account concerned, without prejudice to any other rights or remedies available to LOVALLY.

The Member warrants that, prior to using the “Refer a Friend” feature, they have obtained the free, specific, informed and unambiguous consent of the referred person to receive an invitation to register on the App. They also warrant that the use of the referred person’s contact details in connection with this feature complies with applicable legislation on the protection of personal data. LOVALLY shall not be held liable for any use of the “Refer a Friend” feature that breaches these obligations.

6.5 Validity period of Lovally Coins

6.5 Validity period of Lovally Coins

Lovally Coins purchased by the Member and/or gifted by LOVALLY remain valid for as long as the Member’s Account is active, in accordance with these Terms of Use.

Lovally Coins are cumulative. The number of Lovally Coins purchased and/or gifted is added to the Lovally Coins previously credited to the Member’s Account.

6.6 What happens to Lovally Coins when an Account is closed

6.6 What happens to Lovally Coins when an Account is closed

In the event of the Account being deactivated or deleted at the Member’s initiative, no refund will be made in respect of any unused Lovally Coins in their wallet.

Similarly, in the event of termination of the Account by LOVALLY due to a breach of these Terms of Use or a legal provision attributable to the Member, no refund shall be due.

More generally, the closure of the Account, for whatever reason, does not entitle the Member to any refund, including where Lovally Coins remain available in the Member’s wallet at the time of such closure, without prejudice to any applicable mandatory legal provisions, in particular in the event of termination of the contract with the Member attributable to LOVALLY. 

The closure of the Account automatically results in the permanent deletion of the Lovally Coins held in the Member’s Account on the date of said closure, without compensation of any kind. Any subsequent re-registration by the Member shall under no circumstances entitle them to recover the Lovally Coins thus lost.

In the event of the Account being deactivated or deleted at the Member’s initiative, no refund will be made in respect of any unused Lovally Coins in their wallet.

Similarly, in the event of termination of the Account by LOVALLY due to a breach of these Terms of Use or a legal provision attributable to the Member, no refund shall be due.

More generally, the closure of the Account, for whatever reason, does not entitle the Member to any refund, including where Lovally Coins remain available in the Member’s wallet at the time of such closure, without prejudice to any applicable mandatory legal provisions, in particular in the event of termination of the contract with the Member attributable to LOVALLY.

The closure of the Account automatically results in the permanent deletion of the Lovally Coins held in the Member’s Account on the date of said closure, without compensation of any kind. Any subsequent re-registration by the Member shall under no circumstances entitle them to recover the Lovally Coins thus lost.

Article 7: Obligations and liability of LOVALLY

Article 7: Obligations and liability of LOVALLY

7.1 Account security

7.1 Account security

LOVALLY undertakes to provide the infrastructure and technical resources required to deliver a high-quality service to Members using an iPhone running the iOS 18 operating system or later, or an Android smartphone running version 14 or later. 

However, LOVALLY cannot be held liable for any malfunctions of the Member’s device or for compatibility issues between the App and the Member’s device.

Furthermore, although every measure is taken to minimise the risk of unauthorised access to the LOVALLY system, it remains impossible to guarantee the absolute security of said system.

LOVALLY is not liable for any failures, interruptions or malfunctions of the App attributable to the Member’s internet service provider, nor for any other cause beyond LOVALLY’s control that may interrupt or impair the Member’s access to the App and/or the Services.

LOVALLY also draws the Member’s attention to the exceptional risk of receiving unsolicited messages or fraudulent notifications purporting to come from LOVALLY. The Member must be attentive and vigilant so as not to fall victim to fraud and must immediately notify LOVALLY, where applicable, by sending a letter or an email to the address provided in Article 14 of these Terms of Use. 

LOVALLY undertakes to provide the infrastructure and technical resources required to deliver a high-quality service to Members using an iPhone running the iOS 18 operating system or later, or an Android smartphone running version 14 or later.

However, LOVALLY cannot be held liable for any malfunctions of the Member’s device or for compatibility issues between the App and the Member’s device.

Furthermore, although every measure is taken to minimise the risk of unauthorised access to the LOVALLY system, it remains impossible to guarantee the absolute security of said system.

LOVALLY is not liable for any failures, interruptions or malfunctions of the App attributable to the Member’s internet service provider, nor for any other cause beyond LOVALLY’s control that may interrupt or impair the Member’s access to the App and/or the Services.

LOVALLY also draws the Member’s attention to the exceptional risk of receiving unsolicited messages or fraudulent notifications purporting to come from LOVALLY. The Member must be attentive and vigilant so as not to fall victim to fraud and must immediately notify LOVALLY, where applicable, by sending a letter or an email to the address provided in Article 14 of these Terms of Use.

7.2 Illegal conduct

7.2 Illegal conduct

LOVALLY and its partners shall in no circumstances be held liable, on any grounds whatsoever, for illegal actions liable to civil or criminal penalties committed by Members, including but not limited to:

  • all types of fraud and deception;

  • all types of harassment;

  • voyeurism and the unauthorised distribution of images and recordings of a sexual or child-pornographic nature;

  • the corruption of minors and prostitution;

  • all forms of public indecency;

  • all types of identity theft;

  • infringement of any intellectual property rights of others;

  • infringement of personality rights, such as the right to one’s image, the right to honour and reputation, and the right to privacy;

  • any commercial or professional activities.

Such behaviour may also result in the suspension or termination of the Member’s Account, in accordance with clause 12.4 of these Terms of Use.

7.3 Reporting mechanism and community moderation

7.3 Reporting mechanism and community moderation

LOVALLY, as a hosting provider, is under no general obligation to monitor content transmitted or hosted via the App pursuant to Article 8 of Regulation (EU) 2022/2065 of 19 October 2022 on Digital Services (DSA).

However, in accordance with Article 16 of the DSA, LOVALLY provides Members, within the App, with a tool enabling them to report any unlawful content that may be present therein.

In such cases, following verification by customer service, LOVALLY undertakes to remove the unlawful content promptly.

Where content published by a Member is the subject of such a report, the Member responsible for publishing that content may have their Account suspended and terminated, in accordance with the conditions set out in Article 12.4 of these Terms of Use, on the basis of evidence provided by the Member making the report, in order to ensure the removal of the disputed content in accordance with LOVALLY’s legal obligations as provided for, in particular, by the DSA. 

The Member whose published content is the subject of a report will under no circumstances be informed of the identity of the Member who made the report, unless a request is made through legal channels (court order, request from the public prosecutor’s office, etc.) or in cases of manifest abuse.

In the event of the publication of unlawful content, the Member concerned or affected by such content is also invited to refer the matter to the competent (judicial) authorities. Indeed, the reporting mechanism put in place by LOVALLY does not replace any potential complaint or legal proceedings against the Member responsible for the disputed content that has been reported. 

Any abuse of the reporting procedure (reports that are manifestly unfounded and made in bad faith) will be considered a breach of these Terms of Use and may in turn result in the suspension and termination of the Account of the Member who has committed such abuse, in accordance with Article 12.4 of the Terms of Use.

Outside the scope of the aforementioned reporting mechanism, the App also offers Members the option to block another Member whose behaviour does not comply with the rules of mutual respect and decorum. Blocking prevents any communication and interaction between the Members concerned, which includes, in particular, the mutual inability to access previous Chats between them or to initiate new ones in the future. This action is intended to provide Members with a means of individual control over the people with whom they wish to maintain, or not, contact within the App. Blocking is not irreversible and Members have the option to unblock Members they had previously blocked.

LOVALLY, as a hosting provider, is under no general obligation to monitor content transmitted or hosted via the App pursuant to Article 8 of Regulation (EU) 2022/2065 of 19 October 2022 on Digital Services (DSA).

However, in accordance with Article 16 of the DSA, LOVALLY provides Members, within the App, with a tool enabling them to report any unlawful content that may be present therein.

In such cases, following verification by customer service, LOVALLY undertakes to remove the unlawful content promptly.

Where content published by a Member is the subject of such a report, the Member responsible for publishing that content may have their Account suspended and terminated, in accordance with the conditions set out in Article 12.4 of these Terms of Use, on the basis of evidence provided by the Member making the report, in order to ensure the removal of the disputed content in accordance with LOVALLY’s legal obligations as provided for, in particular, by the DSA.

The Member whose published content is the subject of a report will under no circumstances be informed of the identity of the Member who made the report, unless a request is made through legal channels (court order, request from the public prosecutor’s office, etc.) or in cases of manifest abuse.

In the event of the publication of unlawful content, the Member concerned or affected by such content is also invited to refer the matter to the competent (judicial) authorities. Indeed, the reporting mechanism put in place by LOVALLY does not replace any potential complaint or legal proceedings against the Member responsible for the disputed content that has been reported.

Any abuse of the reporting procedure (reports that are manifestly unfounded and made in bad faith) will be considered a breach of these Terms of Use and may in turn result in the suspension and termination of the Account of the Member who has committed such abuse, in accordance with Article 12.4 of the Terms of Use.

Outside the scope of the aforementioned reporting mechanism, the App also offers Members the option to block another Member whose behaviour does not comply with the rules of mutual respect and decorum. Blocking prevents any communication and interaction between the Members concerned, which includes, in particular, the mutual inability to access previous Chats between them or to initiate new ones in the future. This action is intended to provide Members with a means of individual control over the people with whom they wish to maintain, or not, contact within the App. Blocking is not irreversible and Members have the option to unblock Members they had previously blocked.

7.4 Safety guidelines

7.4 Safety guidelines

The Member is solely responsible for verifying the identity of other Members met through the App and with whom they may communicate or arrange a meeting in real life. LOVALLY shall in no circumstances be held liable for the occurrence of any incident, of whatever nature, arising from such communications or meetings.

 In this regard, although LOVALLY uses the best means reasonably available to ensure the authenticity of Accounts created on the App, as well as the truthfulness and accuracy of the information collected during registration, the risk associated with the existence of fake Accounts or fake profiles, or the publication of inaccurate or misleading information by other Members, can never be entirely ruled out. It is therefore the Member’s responsibility, as with any digital interaction, to exercise caution and vigilance. LOVALLY shall in no circumstances be held liable for any damage, of whatever nature, resulting from the existence of such fake Accounts or profiles or from the dissemination of inaccurate or misleading information published by other Members.

The Member is solely responsible for verifying the identity of other Members met through the App and with whom they may communicate or arrange a meeting in real life. LOVALLY shall in no circumstances be held liable for the occurrence of any incident, of whatever nature, arising from such communications or meetings.

In this regard, although LOVALLY uses the best means reasonably available to ensure the authenticity of Accounts created on the App, as well as the truthfulness and accuracy of the information collected during registration, the risk associated with the existence of fake Accounts or fake profiles, or the publication of inaccurate or misleading information by other Members, can never be entirely ruled out. It is therefore the Member’s responsibility, as with any digital interaction, to exercise caution and vigilance. LOVALLY shall in no circumstances be held liable for any damage, of whatever nature, resulting from the existence of such fake Accounts or profiles or from the dissemination of inaccurate or misleading information published by other Members.

7.5 Collective events

7.5 Collective events

Any use of the App for the purpose of organising a collective gathering of its Members constitutes a misuse of the Services. It is therefore strictly prohibited to plan or organise collective gatherings in public spaces using the App. Should such a collective gathering of Members take place, LOVALLY shall not be held liable for any disturbance to public order or for any other damage arising from such gatherings.

7.6 AI Systems

7.6 AI Systems

LOVALLY uses artificial intelligence (AI) systems in the operation of the App and the provision of the Services, in particular for the purpose of detecting unlawful content on the App. 

LOVALLY makes no specific warranty as to the results produced by these AI systems, beyond the warranties and obligations arising from the mandatory provisions applicable to it.

LOVALLY uses artificial intelligence (AI) systems in the operation of the App and the provision of the Services, in particular for the purpose of detecting unlawful content on the App.

LOVALLY makes no specific warranty as to the results produced by these AI systems, beyond the warranties and obligations arising from the mandatory provisions applicable to it.

7.7 Limitation of LOVALLY’s liability (liability cap)

7.7 Limitation of LOVALLY’s liability (liability cap)

LOVALLY shall only be liable to a Member for direct, personal, certain and foreseeable damages resulting from a breach attributable to it in the operation of the App and the provision of the Services. 

LOVALLY shall in no event be liable for indirect or unforeseeable financial or non-financial losses, including but not limited to loss of data, loss of revenue or damage to reputation.

Subject to mandatory legal provisions, and in particular in the event of fraud or wilful misconduct, LOVALLY’s total liability towards a Member, for all causes combined, is limited to a maximum amount of five hundred euros (€500).

Any liability of LOVALLY towards a Member is governed exclusively by these Terms of Use, which constitute the sole contractual basis for such liability, to the exclusion of any other legal basis, including non-contractual liability. 

Subject to a time bar, any liability claim against LOVALLY must be brought within six (6) months of the occurrence of the event giving rise to the damage. If no action is brought within this period, the Member shall be deemed to have irrevocably waived any claim, action or remedy against LOVALLY.

No provision of these Terms of Use is intended to, or shall have the effect of, limiting or excluding LOVALLY’s liability in circumstances where such limitation or exclusion would be prohibited by a mandatory provision of Belgian or European law.

LOVALLY shall only be liable to a Member for direct, personal, certain and foreseeable damages resulting from a breach attributable to it in the operation of the App and the provision of the Services.

LOVALLY shall in no event be liable for indirect or unforeseeable financial or non-financial losses, including but not limited to loss of data, loss of revenue or damage to reputation.

Subject to mandatory legal provisions, and in particular in the event of fraud or wilful misconduct, LOVALLY’s total liability towards a Member, for all causes combined, is limited to a maximum amount of five hundred euros (€500).

Any liability of LOVALLY towards a Member is governed exclusively by these Terms of Use, which constitute the sole contractual basis for such liability, to the exclusion of any other legal basis, including non-contractual liability.

Subject to a time bar, any liability claim against LOVALLY must be brought within six (6) months of the occurrence of the event giving rise to the damage. If no action is brought within this period, the Member shall be deemed to have irrevocably waived any claim, action or remedy against LOVALLY.

No provision of these Terms of Use is intended to, or shall have the effect of, limiting or excluding LOVALLY’s liability in circumstances where such limitation or exclusion would be prohibited by a mandatory provision of Belgian or European law.

7.8 Exclusion of liability of LOVALLY’s agents and staff

7.8 Exclusion of liability of LOVALLY’s agents and staff

Members acknowledge that the provision of the Services involves the use of agents, subcontractors and other partners external to LOVALLY.

Except in cases of fraud or wilful misconduct, these agents, subcontractors and partners shall not be held personally liable to Members for any damage resulting from the use of the App or the Services.

The same applies to LOVALLY staff and the staff of agents, subcontractors and other external partners engaged by LOVALLY. Such staff shall not be held personally liable to Members for any damage resulting from the use of the App or the Services.

Members acknowledge that the provision of the Services involves the use of agents, subcontractors and other partners external to LOVALLY. 

Except in cases of fraud or wilful misconduct, these agents, subcontractors and partners shall not be held personally liable to Members for any damage resulting from the use of the App or the Services.

The same applies to LOVALLY staff and the staff of agents, subcontractors and other external partners engaged by LOVALLY. Such staff shall not be held personally liable to Members for any damage resulting from the use of the App or the Services.

7.9 General disclaimer – risks Inherent in the use of the App

7.9 General disclaimer – risks Inherent in the use of the App

LOVALLY and its partners implement appropriate technical, organisational and human measures to ensure the proper functioning of the App, the security of the Services offered and the overall reliability of the digital environment made available to Members.

However, Members are expressly informed and acknowledge that any digital service, and in particular any dating application based on interactions between users, involves inherent risks that cannot be completely eliminated, notwithstanding the precautions and measures put in place.

In this regard, the following risks may remain, without this list being exhaustive:

  • the presence of fake Accounts and profiles, hijacked Accounts and profiles, or Accounts and profiles containing inaccurate, incomplete or misleading information;

  • the presence of Members whose Accounts have been terminated by LOVALLY, but who have managed to re-register on the App before the expiry of the ban period referred to in Article 12.4.2 of these Terms of Use;

  • the provision, by certain Members, of incorrect, misleading or out-of-date data;

  • inappropriate, abusive, improper or unlawful behaviour on the part of other Members;

  • technical failures, temporary interruptions, bugs, operational errors, data loss or partial or total unavailability of the App or the Services;

  • security incidents, attempts at unauthorised access or breaches of data confidentiality or integrity, despite the protective measures implemented;

  • limitations or malfunctions relating to telecommunications networks, third-party services, app stores, or devices used by Members;

  • etc.

Members acknowledge that LOVALLY does not carry out systematic prior checks on the information, content, communications or behaviour on the App, without prejudice to reporting and moderation mechanisms and applicable legal obligations.

Consequently, Members are advised to exercise caution, discretion and vigilance when using the App and the Services, in particular when:

  • communicating personal or sensitive information;

  • exchanging messages with other Members;

  • organising real-life meetings.

7.9.1 Further details regarding certain third-party technologies and services

In providing its Services, LOVALLY uses third-party technologies and service providers. Members are informed of the specific features and limitations of these services, in particular:

7.9.1.1 Image moderation

The App uses Google Cloud Vision technology to automatically moderate images uploaded by Members. This system is designed to detect and filter inappropriate content, including sexual or (child) pornographic content, depictions of nudity, and violent or shocking images.

However, Members are advised that no automated filtering system can be 100% infallible. Content that does not comply with these Terms of Use may, in some cases, go undetected, whilst legitimate images may be incorrectly processed. LOVALLY supplements this technical system with reporting mechanisms accessible to all Members and, where necessary, with human moderation.

7.9.1.2 Identity verification

In order to enhance the authenticity of Accounts and profiles and to carry out Member Certification, LOVALLY offers a three-step identity verification process via the Yoti platform, as described in Article 3.2 of these Terms of Use.

Members are informed that the Yoti platform is an independent third-party service over which LOVALLY has no direct control. Consequently:

  • LOVALLY cannot guarantee the complete absence of errors, technical failures or vulnerabilities in the verification process implemented by Yoti;

  • Member Certification does not constitute an absolute guarantee of the Member’s identity or sincerity;

  • LOVALLY cannot guarantee that a Member whose Account has been terminated will not be able to re-register on the App before the expiry of the ban period referred to in Article 12.4.2 of these Terms of Use;

  • the data transmitted to Yoti as part of the identity verification process is subject to that provider’s own terms and conditions and privacy policy.

Members are advised to remain vigilant, including towards verified Members, and to report any suspicious behaviour via the reporting features available on the App.

7.9.1.3 Blocking of screenshots

The App incorporates technical measures designed to block screenshots, in order to protect the confidentiality of Accounts and Chats.

However, Members are advised that these measures cannot guarantee the complete elimination of the risk of unauthorised copying or distribution of content displayed on the App.

7.9.1.4 IRL Mode and distance estimation

The App offers an IRL Mode, which allows Members to estimate their geographical proximity in real time.

Members are advised that the distance or proximity estimate provided by the IRL Mode may have a margin of error of up to several metres, depending on technical and environmental conditions. This margin of error may result in particular from the following factors:

The App offers an IRL Mode, which allows Members to estimate their geographical proximity in real time.

Members are advised that the distance or proximity estimate provided by the IRL Mode may have a margin of error of up to several metres, depending on technical and environmental conditions. This margin of error may result in particular from the following factors:

  • variable accuracy of the GPS signal depending on the environment (dense urban area, inside a building, weather conditions);

  • the quality and availability of the telecommunications network used by the Member;

  • technical specifications, settings or software version of the device used by the Member.

  • variable accuracy of the GPS signal depending on the environment (dense urban area, inside a building, weather conditions);

  • the quality and availability of the telecommunications network used by the Member;

  • technical specifications, settings or software version of the device used by the Member.


LOVALLY cannot be held liable for any inaccuracies in location resulting from these factors and advises Members not to rely solely on the proximity information provided when using the IRL Mode to arrange real-life meetings.

Article 8: Members’ Obligations

Article 8: Members’ Obligations

In order to use the Services, Members must strictly comply with these Terms of Use and the Code of Conduct, which they acknowledge and undertake to comply with upon registering on the App.

Members are also bound by the following obligations:

8.1 Obligations of loyalty and honesty upon registration

8.1 Obligations of loyalty and honesty upon registration

Each Member may only have one Account. Any additional Accounts will be deleted, in accordance with Article 12.4 of the Terms of Use.

 To register on the App and create an Account, the following conditions must be met:

  • be of legal age under Belgian law (18 years of age or over);

  • provide honest and accurate information. As part of the identity verification process carried out via the Yoti platform, the Member’s first name and date of birth are automatically extracted from the identity document submitted at that time and form the basis for the Member’s Certification. The first name may be corrected later in the Account settings in the event of an error during its automatic extraction. However, the date of birth cannot be changed by the Member after verification but may be hidden. Upon registration, the Member also specifies their gender (choosing between “male”, “female” or “other”). This information is not verified by Yoti and cannot be changed by the Member thereafter. The gender provided is not displayed on the Member’s public profile. Upon registration, the Member also provides their place of residence, which they may subsequently change in their Account settings;

  • provide a valid email address (which may be retrieved from their Apple or Google credentials if registering on the App via Apple or Google Sign-in) and upload a minimum of one (1) and a maximum of six (6) personal photographs, the first of which, in portrait format, must clearly show their face. This portrait-format photograph, which is mandatory upon registration, is compared with the selfie taken as part of the facial scan carried out during the identity verification process conducted by Yoti. Additional photographs, which are optional and limited to five (5), may be uploaded freely by the Member; however, it is strongly recommended that all published photographs are authentic and allow for clear and easy identification of the Member;

  • keep the information on their Account up to date. In the event of any errors in the information on their Account, the Member must correct them or report them to LOVALLY without delay;

  • to have read and accepted these Terms of Use, the Code of Conduct, the Privacy Policy and LOVALLY’s Cookie Policy.

  • be of legal age under Belgian law (18 years of age or over);

  • provide honest and accurate information. As part of the identity verification process carried out via the Yoti platform, the Member’s first name and date of birth are automatically extracted from the identity document submitted at that time and form the basis for the Member’s Certification. The first name may be corrected later in the Account settings in the event of an error during its automatic extraction. However, the date of birth cannot be changed by the Member after verification but may be hidden. Upon registration, the Member also specifies their gender (choosing between “male”, “female” or “other”). This information is not verified by Yoti and cannot be changed by the Member thereafter. The gender provided is not displayed on the Member’s public profile. Upon registration, the Member also provides their place of residence, which they may subsequently change in their Account settings;

  • provide a valid email address (which may be retrieved from their Apple or Google credentials if registering on the App via Apple or Google Sign-in) and upload a minimum of one (1) and a maximum of six (6) personal photographs, the first of which, in portrait format, must clearly show their face. This portrait-format photograph, which is mandatory upon registration, is compared with the selfie taken as part of the facial scan carried out during the identity verification process conducted by Yoti. Additional photographs, which are optional and limited to five (5), may be uploaded freely by the Member; however, it is strongly recommended that all published photographs are authentic and allow for clear and easy identification of the Member;

  • keep the information on their Account up to date. In the event of any errors in the information on their Account, the Member must correct them or report them to LOVALLY without delay;

  • to have read and accepted these Terms of Use, the Code of Conduct, the Privacy Policy and LOVALLY’s Cookie Policy.

In the event of suspicion or a report concerning identity theft or fictitious or incorrect information, LOVALLY will conduct an investigation as soon as possible and may correct the information provided without distorting the Member’s profile.

During this investigation, LOVALLY may suspend access to the Account and request official identification from the Member in question.

If the Member fails to provide the required proof or in the event of a proven breach of these Terms of Use and/or the Code of Conduct, LOVALLY may terminate the Member’s Account in accordance with the conditions set out in Article 12.4 of the Terms of Use.

8.2 Obligations whilst using the App

8.2 Obligations whilst using the App

In addition to the Code of Conduct, Members undertake to comply at all times with the following obligations in connection with their use of the App:

8.2.1 Strictly personal use

The App is intended for strictly personal use. Any use for commercial, promotional, electoral, recruitment or similar purposes is strictly prohibited. Sending messages of a commercial nature (marketing, newsletters, direct or indirect advertising) via the App is prohibited.

8.2.2 Accuracy of information

Members undertake to provide accurate, honest, truthful and regularly updated information.

With regard specifically to profile photographs, Members undertake to publish one (1) clear, recent main photograph in portrait format that allows for their unambiguous identification. This main photograph is subject to verification against the selfie generated by the facial scan carried out by Yoti during profile validation. Additional photographs, up to five (5), are not subject to this verification process, but remain subject to these Terms of Use.

Additional profile photographs may show the Member with other people, provided that the Member remains clearly identifiable and that the image is not likely to mislead others as to their identity. However, photographs or images unrelated to the Member, such as logos, advertisements, screenshots, QR codes, illustrations or any other non-personal content, are excluded.

LOVALLY reserves the right to remove, at any time, any content that does not comply with these Terms of Use.

8.2.3 Privacy and confidentiality

Members shall refrain from publishing or disclosing any confidential or sensitive information concerning third parties or other Members. They further undertake to keep their login details confidential, not to disclose them to third parties, and to respect the confidentiality of communications with other Members via the App.

8.2.4 Prohibited content

It is strictly prohibited to publish, transmit or share any content:

  • of a (child)pornographic nature or which infringes upon human dignity, physical integrity or sexual integrity;

  • that is defamatory, abusive, racist, sexist, homophobic, xenophobic or discriminatory in any way;

  • that constitutes harassment or similar behaviour;

  • inciting violence, racial hatred or terrorism, or condoning crimes against humanity;

  • in general, offensive, explicit, illegal, dangerous, disparaging or degrading.

8.2.5 Respect for the rights of others

Each Member undertakes to respect the rights of other Members and any third parties, including, but not limited to, privacy, intellectual property rights and personality rights.

8.2.6 Conduct on the App

Members must show respect towards other Members. Any disturbance of public order, inappropriate comments or behaviour contrary to the rules of mutual respect and decency is strictly prohibited.

8.2.7 Use of the messaging service (Chat)

The messaging service must not under any circumstances be used for gambling or games of chance, for promotional purposes, in particular for the promotion of illegal services or unauthorised third-party services, or with a view to circumventing or compromising the App’s security systems.

Any abusive, fraudulent or improper use of the messaging service is strictly prohibited.

8.2.8 Application security

Members shall refrain from disrupting, in any way whatsoever, the operation of the Services, from altering access to them or from compromising their technical integrity. It is prohibited to modify, copy, assemble, decompile or, more generally, attempt to access the source codes, algorithms or any software component of the App, in particular for the purposes of reverse engineering. The use of bots, AI systems or any other automated or non-automated tools, other than those made available by LOVALLY within the App, is strictly prohibited when using the Services.

8.2.9 Prohibited activities

Members undertake not to use the App for professional or commercial purposes, in particular with a view to offering escort services or similar services. Any promotion of products or services, whether or not they compete with those offered by LOVALLY, is strictly prohibited. The same applies to any form of canvassing, solicitation or prospecting of other Members for commercial purposes. It is also prohibited to use the App for the purpose of organising, promoting or facilitating gatherings, events or demonstrations of any kind.

8.2.10 Sanctions

In the event of a Member’s breach of their obligations, LOVALLY may suspend and terminate their Account in accordance with Article 12.4 of these Terms of Use and take any other appropriate action.

8.3 Members’ Liability

8.3 Members’ Liability

Each Member is solely responsible for their actions and for the data and content they publish and share via the App.

The Member indemnifies LOVALLY against any judgment for damages, interest and costs that may be awarded against them, arising from the Member’s breach of the law, these Terms of Use or the Code of Conduct.

Members may also report unlawful content that infringes laws and regulations or these Terms of Use using the reporting tool provided by the App in accordance with Article 7.3 of these Terms of Use.

8.4 Photographs

8.4 Photographs

Any photographs of a (child)pornographic, exhibitionist or indecent nature are strictly prohibited. Also prohibited, in general, are any photographs contrary to public order, morality or decency.

The publication of such content constitutes a serious breach on the part of the Member concerned and may result in the immediate suspension and termination of the Account, under the conditions set out in Article 12.4 of these Terms of Use, without prejudice to any other sanctions or proceedings, including legal proceedings, that may be brought.

8.5 Physical meetings between Members

8.5 Physical meetings between Members

The App is designed to encourage genuine interactions that may lead to real-life meetings. It is part of a so-called “phygital” approach, which encompasses both online exchanges and physical meetings, including scenarios where two Members have previously met in real life before connecting on the App. This grounding in reality is one of the essential aspects of the LOVALLY experience.

It should, however, be noted that physical meetings between Members, whether initiated via the App or facilitated by it, take place outside the App and are the sole and exclusive responsibility of the Members concerned, without any intervention or control by LOVALLY.

Each Member remains solely responsible for verifying the identity of the persons with whom they intend to meet in real life. LOVALLY does not intervene in any way in the organisation, conduct or outcome of these meetings, which take place entirely outside LOVALLY’s control.

Consequently, LOVALLY cannot be held liable for any event, act, damage or incident whatsoever occurring during or following a physical meeting between Members or former Members, including where such a meeting was initiated using the App.

Furthermore, Members are expressly advised not to disclose sensitive personal information, such as their telephone number, postal address, surname or any other details not visible on their profile, to other Members with whom they communicate via the App.

LOVALLY further recommends that any in-person meeting be arranged in a public, busy and secure location, and that the Member inform a trusted third party of the meeting in advance. The sharing of additional personal information should only take place after a reasonable period of time and within an established framework of trust.

8.6 Account Management

8.6 Account Management

The Member undertakes to regularly check their inbox and push notifications, through which LOVALLY may send them information relating to the Services, including any changes, updates or developments to said Services.

This information may also be sent by email to the address provided by the Member upon registration.

Access to the Services via the Member’s Account (Sign-in) is granted via a one-time authentication link sent to the email address associated with the Account (magic link), or, where applicable, via the third-party authentication services Apple or Google Sign-in. These authentication methods are strictly personal and confidential.

The Member undertakes to take all necessary measures to ensure the security of access to their email account and to any third-party service used for authentication, and more generally to prevent any unauthorised access to their Account. The Member is fully responsible for any use that may be made of their Account, including any actions, statements, communications or transactions carried out via the Account, whether or not they are the author thereof.

As such, the Member indemnifies LOVALLY against any claim or action brought by a third party relating to unauthorised or fraudulent use of their Account.

8.7 Equipment

8.7 Equipment

All hardware and software equipment necessary to access the Services, as well as all related costs, in particular connection, telecommunications or internet access charges, are the sole responsibility of the Member.

 The Member remains solely responsible for the proper functioning, security and compatibility of their equipment with the App and the Services offered.

Article 9: Push Notifications

Article 9: Push Notifications

The Member may receive, via the App, Push Notifications sent by LOVALLY to inform them of important events relating in particular to their Account and the Services. The Member may, at any time and via their Account settings, enable or disable the receipt of these Push Notifications.

The Member acknowledges that LOVALLY is free to display, within the framework of the performance of the contract and via the App, advertising and/or promotional messages from advertisers or third-party partners. Such advertising or promotional content shall be clearly identified as such , in particular by the word “sponsored’” accompanied by the identification of the advertiser concerned.

Article 10: Protection of personal data

Article 10: Protection of personal data

LOVALLY attaches great importance to respecting the privacy and protecting the personal data of its Members and therefore undertakes to process Members’ data in accordance with its Privacy Policy and its Cookie Policy.

Article 11: Intellectual Property

Article 11: Intellectual Property

11.1 Rights to the “LOVALLY” trademark

11.1 Rights to the “LOVALLY” trademark

LOVALLY is the owner of the eponymous “LOVALLY” trademark. This trademark has been filed and registered as a word mark in the Benelux, within the European Union and internationally, including in the United Kingdom and the United States.

 Any reproduction, use, affixing, removal or alteration, in whole or in part, of the “LOVALLY” trademark, by any means whatsoever and on any medium, is strictly prohibited without the prior, express and written authorisation of its owner. Such acts may give rise to civil and/or criminal proceedings.

11.2 Copyright

11.2 Copyright

The original content distributed via the App (software, animations, text, photos, videos, graphic elements, interface architecture, etc.) is protected by copyright and is the exclusive property of LOVALLY.

Any reproduction, representation, distribution or use, in whole or in part, of this content, by any means or on any medium, is prohibited without the prior, express and written consent of LOVALLY, and may constitute an act of infringement punishable under civil and/or criminal law.

11.3 Licence of Use

11.3 Licence of Use

The rights of use granted by LOVALLY to the Member in respect of the App are strictly limited to personal and private use thereof. Any other use of the App is prohibited without LOVALLY’s prior written consent. The Member is also liable to penalties if they attempt or succeed in granting licences, sub-licences, assigning, transferring, distributing or commercially exploiting the Services or the App in any way whatsoever without LOVALLY’s prior written authorisation.

 By publishing content, including text, images or videos, via the App, the Member grants LOVALLY, as well as its subcontractors and partners involved in the provision of the Services, a free, non-exclusive, worldwide licence valid for the duration of protection of the relevant rights, covering the rights to use, reproduce, display, adapt, modify and translate such content. This licence also includes the Member’s personality rights, such as their name, image and voice, in particular to facilitate their communication and interactions with other Members, as well as in connection with the profile recommendation service, including by sending personalised selections to the Member via the App.

The Member remains the owner of the content and data they provide via the App. However, they indemnify LOVALLY against any claim, action or judgment, including principal, interest and costs, arising from an infringement of the intellectual property rights or personality rights of third parties as a result of the content they have published.

11.4 Infringement, unfair competition and parasitism

11.4 Infringement, unfair competition and parasitism

Members are strictly prohibited from reproducing, imitating or misappropriating the App, in whole or in part, by any means or for any purpose.

Any act of economic parasitism, denigration, unlawful imitation, or any other practice constituting unfair competition is also prohibited.

In the event of a breach of these provisions, LOVALLY reserves the right to take any appropriate legal action against the offender, in particular with a view to obtaining full compensation for the damage suffered, without prejudice to any other measures provided for in these Terms of Use.

Article 12: Termination of the contractual relationship

Article 12: Termination of the contractual relationship

12.1 Deactivation of the Account by the Member (Log out)

12.1 Deactivation of the Account by the Member (Log out)

The Member may deactivate their Account at any time, free of charge and without any specific formalities, directly via the App, if they no longer wish to appear on it.

Upon deactivation, the Member’s profile will no longer be visible to other Members.

This action prevents access to the App’s features. However, deactivating the Account does not automatically result in its deletion; therefore, Members who wish to cease using the Services immediately and permanently are advised to delete their Account instead.

12.2 Uninstalling the App by the Member

12.2 Uninstalling the App by the Member

The Member may uninstall the App from their mobile device at any time and without any specific formalities.

This action prevents access to the App’s features. However, uninstalling the App from the device does not automatically result in the deletion of the Account; therefore, Members who wish to cease using the Services immediately and permanently are advised to delete their Account first.

12.3 Deletion of the Account by the Member

12.3 Deletion of the Account by the Member

The Member may permanently delete their Account at any time, free of charge and without any specific formalities, either via the App’s interface (Settings > My Details > Delete my account), or by sending a written request or an email to LOVALLY using the contact details set out in Article 13.

 This deletion has the following consequences:

  • The profile will immediately become invisible to other Members;

  • The data will be irreversibly deleted in accordance with the Privacy Policy;

  • All elements associated with the Account, in particular any available Lovally Coins, will be permanently lost, without any compensation or refund whatsoever;

  • The deleted Account cannot be reactivated; a new registration will be required to access the App and Services again.

  • The profile will immediately become invisible to other Members;

  • The data will be irreversibly deleted in accordance with the Privacy Policy;

  • All elements associated with the Account, in particular any available Lovally Coins, will be permanently lost, without any compensation or refund whatsoever;

  • The deleted Account cannot be reactivated; a new registration will be required to access the App and Services again.


12.4 Suspension and termination of the Account at LOVALLY’s initiative

12.4 Suspension and termination of the Account at LOVALLY’s initiative

12.4.1 Suspension of the Account

In the event of a Member’s breach of these Terms of Use or the Code of Conduct, their Account may, at any time and following prior warning, be suspended as a precautionary measure for a reasonable period, and then automatically terminated by LOVALLY.

 Similarly, LOVALLY may suspend a Member’s Account for the duration necessary for checks to be carried out by LOVALLY’s customer service following a report in accordance with Article 7.3 of the Terms of Use or in the event of an alleged breach of the said Terms of Use or the Code of Conduct that can be remedied.

 

When deciding to suspend an Account, LOVALLY takes into account the seriousness of the alleged breach by the Member and whether it is a repeated or isolated incident. For example, in the event of suspension following misuse of the Services – in particular due to the repeated provision of unlawful content or the submission of frequent and manifestly unfounded notifications or complaints – LOVALLY will take the following criteria into account:

  • the volume of unlawful content provided and/or of notifications or complaints that are manifestly unfounded;

  • the proportion of such content, notifications or complaints in relation to the total number of items provided or notifications submitted by the Member;

  • the seriousness of the abuses observed, taking into account their nature and consequences;

  • the Member’s intention, where this can be reasonably established.

  • the volume of unlawful content provided and/or of notifications or complaints that are manifestly unfounded;

  • the proportion of such content, notifications or complaints in relation to the total number of items provided or notifications submitted by the Member;

  • the seriousness of the abuses observed, taking into account their nature and consequences;

  • the Member’s intention, where this can be reasonably established.


Members whose Account has been suspended are invited to contact LOVALLY’s customer service in writing to find out the reasons for the suspension, put forward their comments and, where applicable, provide evidence that the breaches have been rectified.

12.4.2 Termination of the Account

In the absence of a written response from the Member within thirty (30) days of notification by LOVALLY of the decision to suspend their Account, or in the absence of sufficient supporting evidence and/or rectification of the alleged breach, LOVALLY may proceed to terminate the Account.

Any decision to terminate the Account must be justified and notified to the Member in writing.

In the event of Account termination, the following consequences apply:

  • the Member’s profile will be made invisible on the App;

  • all elements associated with the Account, in particular any available Lovally Coins, are permanently lost, without any compensation or refund whatsoever;

  • the Member concerned is barred from accessing the App for a period of twenty-four (24) months from the date of notification of the termination decision.

12.5 Deletion of inactive Accounts

12.5 Deletion of inactive Accounts

LOVALLY shall delete inactive Accounts, as defined below.

An Account is deemed inactive when, during a continuous period of twenty-four (24) months, the following two cumulative conditions are met:

  • the Member’s Aop has not established any communication with LOVALLY’s servers, in particular due to the deactivation of the Account, the uninstallation of the App, the deactivation of geolocation services or the absence of a connection; and

  • the Member has not used the App during the said period.

  • the Member’s Aop has not established any communication with LOVALLY’s servers, in particular due to the deactivation of the Account, the uninstallation of the App, the deactivation of geolocation services or the absence of a connection; and

  • the Member has not used the App during the said period.


The Member shall be notified in writing of the imminent deletion of their Account with ten (10) days’ notice.

The Member may, at any time during this notice period, reactivate their Account, which will immediately suspend the deletion process. In this case, the entirety of the Member’s profile content is retained.

At the end of the notice period and in the absence of any response from the Member, the Account is automatically deleted by LOVALLY.

The deletion of the Account has the following consequences:

  • the Member’s profile is made invisible on the App;

  • the Member’s personal data is deleted in accordance with the Privacy Policy;

  • all elements associated with the Account, in particular any available Lovally Coins, are permanently lost, without any compensation or refund whatsoever;

  • The Member may neither reactivate nor request the reactivation of their former Account after its deletion; a new registration will be required to access the App and Services again.


Article 13: Contacting LOVALLY

Article 13: Contacting LOVALLY

Members may contact LOVALLY by post at BE-1000 Brussels, avenue de Vilvorde 100, or by email (info@lovally.com).

Article 14: Point of contact in accordance with the DSA

Article 14: Point of contact in accordance with the DSA

In accordance with Articles 11 and 12 of Regulation (EU) 2022/2065 of 19 October 2022 on Digital Services (DSA), LOVALLY provides a single point of contact designed to facilitate direct, rapid and effective communication regarding the application of the DSA, both with the competent authorities and with Members.

This contact point can be accessed electronically at the following address: dsa@lovally.com.

Communications from the competent national authorities, the European Commission and the digital services coordinators may be made in French or English.

Members may, for their part, use this contact point for any questions or notifications relating to the application of the DSA in connection with the use of the App.

Article 15: Confidentiality

Article 15: Confidentiality

The parties undertake to respect a mutual obligation of confidentiality regarding any dispute relating to these Terms of Use or their performance.

In this regard, they agree to give priority, prior to any judicial or extrajudicial action, to an attempt at amicable resolution conducted in a strictly confidential manner.

Article 16: Prohibition of the sexual exploitation of children

Article 16: Prohibition of the sexual exploitation of children

Any form of child sexual abuse or exploitation is strictly prohibited on or via the App.

LOVALLY has a zero-tolerance policy regarding:

  • the creation, distribution or promotion of child pornography;

  • grooming or any inappropriate contact with minors;

  • any attempt to exploit children via the App.

Members may report any suspicious activity to dsa@lovally.com.

LOVALLY cooperates fully with law enforcement and child protection authorities where required.

Article 17: Governing Law and Dispute Resolution

Article 17: Governing Law and Dispute Resolution

These Terms of Use and, more generally, the contractual relationship between LOVALLY and a Member are governed by Belgian substantive law, to the exclusion of any conflict of laws rules. 

In the event of a dispute, the Member undertakes, prior to any other judicial or extrajudicial proceedings, to contact LOVALLY in writing in order to attempt to resolve the dispute amicably.

Should this fail, the Member is informed that they may, free of charge, resort to a mediation procedure and, where appropriate, lodge a complaint with the Consumer Ombudsman Service – Consumentenombudsdienst (https://mediationconsommateur.be/). 

Furthermore, any dispute or litigation relating to the formation, interpretation or performance of these Terms of Use, or in connection therewith, shall fall within the exclusive jurisdiction of the French-speaking courts of the judicial district of Brussels (Belgium).

This way:

This way: