Lovally App Privacy Policy

Lovally App Privacy Policy

Last update:

03/22/2026

This is the Privacy Policy for the LOVALLY. It is intended to inform you about how your personal data is used when you use our LOVALLY app (hereinafter ‘the App’). Please read the following carefully.

LOVALLY attaches particular importance to the protection of your personal data and respect for your privacy.

The purpose of this Privacy Policy (together with our Cookie Policy) is to inform you about how we process the personal data you provide to us or that we collect in connection with your use of the App and our services.

This Privacy Policy applies to all services offered by LOVALLY that you use (excluding services provided and operated by third parties, which are subject to those third parties’ own privacy policies, and not to these provisions).

  1. Who is the data controller for your personal data?

The data collected when you use the App is processed by LOVALLY SA, a Belgian public limited company, registered in the Brussels Register of Legal Entities (Registre des Personnes Morales, RPM) under number 1029.842.763, with its registered office at BE-1000 Brussels, avenue de Vilvorde 100.

  1. Who is the data controller for your personal data?

The data collected when you use the App is processed by LOVALLY SA, a Belgian public limited company, registered in the Brussels Register of Legal Entities (Registre des Personnes Morales, RPM) under number 1029.842.763, with its registered office at BE-1000 Brussels, avenue de Vilvorde 100.

2. What data do we collect?

When you use the App or when you communicate with LOVALLY, we collect and process personal data about you.

This data may be provided directly by you or collected automatically by LOVALLY when you use the App.

Here is an overview of the personal data collected and processed by LOVALLY concerning you:

Data collected and processed in all cases:

  • Identification data: first name, gender, date of birth, age (by inference), place of residence (optional), one to six personal photographs;

  • Enhanced identification data (national registration number, surname, nationality, official ID number), processed temporarily for profile verification when you register on the App;

  • Depending on the registration method chosen: email address and/or Apple or Google ID (and any data associated with that ID);

  • Data relating to your activity on the App;

  • Search preferences: age group and gender of the people you wish to meet;

  • Technical data about your mobile device.

Data required for certain purposes:

  • Geographical location (subject to your explicit consent);

  • Geographical location relative to other users (subject to your explicit consent);

  • Traffic data (technical data relating to communications);

  • Text messages sent and received;

  • Data from reports and enquiries submitted to LOVALLY’s customer service;

  • Enhanced identification data (national registration number, surname, nationality, official ID number), used for profile verification in the event of suspicion or a report concerning identity theft or fictitious or incorrect information;

2.1. Data that you provide to us directly

By using our services, you provide us directly with data relating to your registration and your interactions with LOVALLY.

Some of this data is visible to other users and is therefore made public on the App. This information is marked below as “public”.

Other data, however, is not visible to other users on the App. This data is marked below as “private”. 

LOVALLY cannot under any circumstances be held liable for data that you yourself have disclosed and made public on the App.

2.1.1. Data relating to registration and your profile

Information required for registration

Certain data is mandatory to access our services. Without this, you will not be able to register on the App or create an account. The following are mandatory in all cases:

  • Your email address or Apple or Google ID (depending on the registration method chosen) (private);

  • Your first name (public);

  • Your date of birth (private);

  • Your age, calculated from your date of birth (public by default, but you can hide it);

  • Your gender (private);

  • Your place of residence (optional – public);

  • At least one and no more than six profile photos, including one in portrait format which must show your face. You can add or remove photos at any time, provided that at least one photo showing your face is retained (public);

  • Search preferences: age group and gender of the people you wish to meet (private).

Verification of your identity and age by Yoti

To verify your identity and age (which leads to the certification of your profile), we use the identity verification tool developed by Yoti Ltd. (“Yoti”), whose registered office is located at 6th Floor, 107 Leadenhall St., London, EC3A 4AF, United Kingdom.

When you register on the App, you will be asked to complete a verification process carried out directly on Yoti’s secure interface. The purpose of this process is to:

  • Verify your identity (surname, first name, date of birth, etc.);

  • Confirm that you are of the required age to use the services offered by the App;

  • Verify the portrait-format photograph that you must upload when registering on the App.

In this context, Yoti asks you to provide:

  • A valid official identity document (ID card, passport, driving licence, residence permit, etc.);

  • A photographic proof (selfie) allowing for biometric comparison with the document submitted and with the portrait-format photograph uploaded by you.

The identification data collected and processed in this way is handled directly by Yoti. LOVALLY only has temporary access to the full information and documents submitted to Yoti as part of this process, and solely for the purpose of creating your profile (retrieving your first name and date of birth, from which your age is then calculated).

You are invited to consult Yoti’s privacy policy (https://www.yoti.com/privacy/) for further information on the processing of your personal data.

Use of the App implies acceptance of this verification procedure, without which your registration is not possible.

2.1.2. Data relating to your interactions with LOVALLY

Lorsque vous contactez le service client, signalez un autre utilisateur ou exercez vos droits sur vos données personnelles, LOVALLY peut collecter les données suivantes :

When you contact our customer service, report another user or exercise your rights regarding your personal data, LOVALLY may collect the following data:

Data relating to reports and requests made to our customer service

 This includes:

  • Date and time of the report or request;

  • Reason for the report or subject of the request;

  • Data relating to the user making the report, subject, however, to Articles 3 to 7 of Directive 2011/93/EU of the European Parliament and of the Council of 13 December 2011 on combating the sexual abuse and sexual exploitation of children and child pornography;

  • Details of the user being reported;

  • Proof of identity (when exercising your rights).

This data is collected and processed when you submit a support request to our customer service team, exercise your rights regarding your personal data, or report another user. This information is necessary to process the report or to respond to your requests. This information is also processed when a report is made about you. Indeed, LOVALLY has a legal obligation to collect reports from its users bringing to its attention content or behaviour that may violate our Terms and Conditions of Use or our Code of Conduct.

2.2. Data we collect automatically

When you use our services, LOVALLY automatically processes information relating to your activity on the App.

2.2.1. Data relating to your activity

LOVALLY processes data necessary for the provision of its services. Without this data, certain features of the App could not be provided.

The data concerned includes, in particular:

  • The date of registration;

  • Login dates;

  • Your online or offline status;

  • Interactions with other users (sending Butterflies, Matches, etc.);

  • Push notifications you have received and your notification preferences.

2.2.2. Geolocation

The LOVALLY app (https://play.google.com/store/apps/details?id=com.devside.loveapple & https://apps.apple.com/be/app/lovally-verified-dating-app/id6470462190) requires access to your mobile device’s geolocation data in order to provide its core functionality of connecting users. This data is used solely with your consent, for the purpose of enabling you to meet other users nearby.

Indeed, the main appeal of the App lies in the possibility of physically meeting other users. To this end, LOVALLY collects your geographical location, but only with your explicit consent, obtained via the authorisation mechanisms of your operating system (iOS or Android) or via the App.

Geolocation methods

The extent of the collection of your location data depends on the mode of use of the App that you choose:

  • Classic mode: geolocation is carried out according to the standard settings defined by your operating system, with limited frequency and accuracy;

  • IRL (“In Real Life”) mode: this optional mode, which can be enabled and disabled at any time via the App, allows for near-continuous geolocation (updated approximately every two minutes or every fifty metres of movement), including in the background, in order to facilitate spontaneous encounters with other users nearby. Activating the IRL mode requires your explicit and informed consent.

Connecting users

When two users are within the same geographical radius (according to the distance preferences they have specified) and their profiles are deemed compatible by the App, their respective profiles appear in their news feed.

Regardless of the mode used (standard or IRL), your exact location is never disclosed to other users. Only an indication of proximity, expressed as an approximate radius, is displayed to them. In IRL mode, the accuracy of this radius can be up to approximately ten (10) metres.

Storage of location data

LOVALLY does not retain your location data history. Only the most recent data, strictly necessary for the App’s functioning, is processed.

Managing your permissions

Your geolocation permissions are managed by your operating system (iOS or Android), which periodically reminds you of the permissions you have granted.

You can change or revoke these permissions at any time in your mobile device’s settings.

You can also enable or disable the IRL mode at any time via the App.

If you disable geolocation, your news feed will no longer be updated and you will no longer see new profiles nearby.

2.2.3. Text messages sent and received

Text messages you have sent or received via the App:

  • Are accessible only to the users concerned and are binding only on them;

  • Are not disclosed to third parties, except in response to a court order and/or in accordance with applicable laws or regulations;

  • May only be accessed by LOVALLY and its partners in accordance with applicable laws or regulations;

  • Are stored on Firebase servers, a platform developed by Google.

2.2.4. Search preferences

The App allows you to configure your search preferences, such as: 

  • The gender you are looking for;

  • The age group you are looking for;

  • The geographical distance from you (by default, this distance is set to a maximum of 200 kilometres). 

These preferences influence the profiles visible in your news feed.

You can change your search preferences at any time via the App.

Setting search criteria based on the gender you are looking for implies your prior consent to the processing of this data by LOVALLY.

2.2.5. Technical data from your mobile device

Technical data is processed by LOVALLY from and on the devices you use to access the App. This technical data provides us with information on:

  • The IP address;

  • The mobile device identifier;

  • The version of the App;

  • The model and operating system of the mobile device;

  • The language used;

  • Information about faults affecting the App.

2.3. Transaction data

LOVALLY does not collect or process any banking data.

Payments within the App (in-app purchases) are handled exclusively by:

  • The Apple App Store;

  • The Google Play Store.

These platforms do not share payment details with LOVALLY. Only certain technical data is exchanged, such as a transaction ID, to validate the purchase, but this technical data does not allow you to be identified.

LOVALLY therefore retains your purchase history, but does not retain any information relating to payment methods or any bank details.

2. What data do we collect?

When you use the App or when you communicate with LOVALLY, we collect and process personal data about you.

This data may be provided directly by you or collected automatically by LOVALLY when you use the App.

Here is an overview of the personal data collected and processed by LOVALLY concerning you:

Data collected and processed in all cases:

  • Identification data: first name, gender, date of birth, age (by inference), place of residence (optional), one to six personal photographs;

  • Enhanced identification data (national registration number, surname, nationality, official ID number), processed temporarily for profile verification when you register on the App;

  • Depending on the registration method chosen: email address and/or Apple or Google ID (and any data associated with that ID);

  • Data relating to your activity on the App;

  • Search preferences: age group and gender of the people you wish to meet;

  • Technical data about your mobile device.

Data required for certain purposes:

  • Geographical location (subject to your explicit consent);

  • Geographical location relative to other users (subject to your explicit consent);

  • Traffic data (technical data relating to communications);

  • Text messages sent and received;

  • Data from reports and enquiries submitted to LOVALLY’s customer service;

  • Enhanced identification data (national registration number, surname, nationality, official ID number), used for profile verification in the event of suspicion or a report concerning identity theft or fictitious or incorrect information;

2.1. Data that you provide to us directly

By using our services, you provide us directly with data relating to your registration and your interactions with LOVALLY.

Some of this data is visible to other users and is therefore made public on the App. This information is marked below as “public”.

Other data, however, is not visible to other users on the App. This data is marked below as “private”. 

LOVALLY cannot under any circumstances be held liable for data that you yourself have disclosed and made public on the App.

2.1.1. Data relating to registration and your profile

Information required for registration

Certain data is mandatory to access our services. Without this, you will not be able to register on the App or create an account. The following are mandatory in all cases:

  • Your email address or Apple or Google ID (depending on the registration method chosen) (private);

  • Your first name (public);

  • Your date of birth (private);

  • Your age, calculated from your date of birth (public by default, but you can hide it);

  • Your gender (private);

  • Your place of residence (optional – public);

  • At least one and no more than six profile photos, including one in portrait format which must show your face. You can add or remove photos at any time, provided that at least one photo showing your face is retained (public);

  • Search preferences: age group and gender of the people you wish to meet (private).

Verification of your identity and age by Yoti

To verify your identity and age (which leads to the certification of your profile), we use the identity verification tool developed by Yoti Ltd. (“Yoti”), whose registered office is located at 6th Floor, 107 Leadenhall St., London, EC3A 4AF, United Kingdom.

When you register on the App, you will be asked to complete a verification process carried out directly on Yoti’s secure interface. The purpose of this process is to:

  • Verify your identity (surname, first name, date of birth, etc.);

  • Confirm that you are of the required age to use the services offered by the App;

  • Verify the portrait-format photograph that you must upload when registering on the App.

In this context, Yoti asks you to provide:

  • A valid official identity document (ID card, passport, driving licence, residence permit, etc.);

  • A photographic proof (selfie) allowing for biometric comparison with the document submitted and with the portrait-format photograph uploaded by you.

The identification data collected and processed in this way is handled directly by Yoti. LOVALLY only has temporary access to the full information and documents submitted to Yoti as part of this process, and solely for the purpose of creating your profile (retrieving your first name and date of birth, from which your age is then calculated).

You are invited to consult Yoti’s privacy policy (https://www.yoti.com/privacy/) for further information on the processing of your personal data.

Use of the App implies acceptance of this verification procedure, without which your registration is not possible.

2.1.2. Data relating to your interactions with LOVALLY

Lorsque vous contactez le service client, signalez un autre utilisateur ou exercez vos droits sur vos données personnelles, LOVALLY peut collecter les données suivantes :

When you contact our customer service, report another user or exercise your rights regarding your personal data, LOVALLY may collect the following data:

Data relating to reports and requests made to our customer service

 This includes:

  • Date and time of the report or request;

  • Reason for the report or subject of the request;

  • Data relating to the user making the report, subject, however, to Articles 3 to 7 of Directive 2011/93/EU of the European Parliament and of the Council of 13 December 2011 on combating the sexual abuse and sexual exploitation of children and child pornography;

  • Details of the user being reported;

  • Proof of identity (when exercising your rights).

This data is collected and processed when you submit a support request to our customer service team, exercise your rights regarding your personal data, or report another user. This information is necessary to process the report or to respond to your requests. This information is also processed when a report is made about you. Indeed, LOVALLY has a legal obligation to collect reports from its users bringing to its attention content or behaviour that may violate our Terms and Conditions of Use or our Code of Conduct.

2.2. Data we collect automatically

When you use our services, LOVALLY automatically processes information relating to your activity on the App.

2.2.1. Data relating to your activity

LOVALLY processes data necessary for the provision of its services. Without this data, certain features of the App could not be provided.

The data concerned includes, in particular:

  • The date of registration;

  • Login dates;

  • Your online or offline status;

  • Interactions with other users (sending Butterflies, Matches, etc.);

  • Push notifications you have received and your notification preferences.

2.2.2. Geolocation

The LOVALLY app (https://play.google.com/store/apps/details?id=com.devside.loveapple & https://apps.apple.com/be/app/lovally-verified-dating-app/id6470462190) requires access to your mobile device’s geolocation data in order to provide its core functionality of connecting users. This data is used solely with your consent, for the purpose of enabling you to meet other users nearby.

Indeed, the main appeal of the App lies in the possibility of physically meeting other users. To this end, LOVALLY collects your geographical location, but only with your explicit consent, obtained via the authorisation mechanisms of your operating system (iOS or Android) or via the App.

Geolocation methods

The extent of the collection of your location data depends on the mode of use of the App that you choose:

  • Classic mode: geolocation is carried out according to the standard settings defined by your operating system, with limited frequency and accuracy;

  • IRL (“In Real Life”) mode: this optional mode, which can be enabled and disabled at any time via the App, allows for near-continuous geolocation (updated approximately every two minutes or every fifty metres of movement), including in the background, in order to facilitate spontaneous encounters with other users nearby. Activating the IRL mode requires your explicit and informed consent.

Connecting users

When two users are within the same geographical radius (according to the distance preferences they have specified) and their profiles are deemed compatible by the App, their respective profiles appear in their news feed.

Regardless of the mode used (standard or IRL), your exact location is never disclosed to other users. Only an indication of proximity, expressed as an approximate radius, is displayed to them. In IRL mode, the accuracy of this radius can be up to approximately ten (10) metres.

Storage of location data

LOVALLY does not retain your location data history. Only the most recent data, strictly necessary for the App’s functioning, is processed.

Managing your permissions

Your geolocation permissions are managed by your operating system (iOS or Android), which periodically reminds you of the permissions you have granted.

You can change or revoke these permissions at any time in your mobile device’s settings.

You can also enable or disable the IRL mode at any time via the App.

If you disable geolocation, your news feed will no longer be updated and you will no longer see new profiles nearby.

2.2.3. Text messages sent and received

Text messages you have sent or received via the App:

  • Are accessible only to the users concerned and are binding only on them;

  • Are not disclosed to third parties, except in response to a court order and/or in accordance with applicable laws or regulations;

  • May only be accessed by LOVALLY and its partners in accordance with applicable laws or regulations;

  • Are stored on Firebase servers, a platform developed by Google.

2.2.4. Search preferences

The App allows you to configure your search preferences, such as: 

  • The gender you are looking for;

  • The age group you are looking for;

  • The geographical distance from you (by default, this distance is set to a maximum of 200 kilometres). 

These preferences influence the profiles visible in your news feed.

You can change your search preferences at any time via the App.

Setting search criteria based on the gender you are looking for implies your prior consent to the processing of this data by LOVALLY.

2.2.5. Technical data from your mobile device

Technical data is processed by LOVALLY from and on the devices you use to access the App. This technical data provides us with information on:

  • The IP address;

  • The mobile device identifier;

  • The version of the App;

  • The model and operating system of the mobile device;

  • The language used;

  • Information about faults affecting the App.

2.3. Transaction data

LOVALLY does not collect or process any banking data.

Payments within the App (in-app purchases) are handled exclusively by:

  • The Apple App Store;

  • The Google Play Store.

These platforms do not share payment details with LOVALLY. Only certain technical data is exchanged, such as a transaction ID, to validate the purchase, but this technical data does not allow you to be identified.

LOVALLY therefore retains your purchase history, but does not retain any information relating to payment methods or any bank details.

3. Purposes and legal basis for the processing of your personal data by LOVALLY

In connection with the operation of the App, we collect and process your personal data for specific, explicit and legitimate purposes, in accordance with applicable data protection regulations, in particular the General Data Protection Regulation (GDPR) and the Belgian Act of 30 July 2018 on the protection of natural persons with regard to the processing of personal data.

Each data processing operation is based on a legal basis defined in Article 6 of the GDPR. Below is a summary table of the purposes for which your data is processed, as well as the legal bases on which LOVALLY relies for each of these processing operations:

Table of purposes and legal bases for data processing by LOVALLY

3. Purposes and legal basis for the processing of your personal data by LOVALLY

In connection with the operation of the App, we collect and process your personal data for specific, explicit and legitimate purposes, in accordance with applicable data protection regulations, in particular the General Data Protection Regulation (GDPR) and the Belgian Act of 30 July 2018 on the protection of natural persons with regard to the processing of personal data.

Each data processing operation is based on a legal basis defined in Article 6 of the GDPR. Below is a summary table of the purposes for which your data is processed, as well as the legal bases on which LOVALLY relies for each of these processing operations:

Table of purposes and legal bases for data processing by LOVALLY

Purpose of processing

3.1 Provision of services and features

Processing operations concerned

  • Creation and management of the account and associated services

  • Management of notifications relating to the App and services

  • Management and storage of communications between users

Legal basis

Performance of the contract
(management of the account and associated services, notifications relating to the services and communications between users)

Purpose of processing

3.2 Suggestions for compatible and similar profiles

Processing operations concerned

  • Geolocation

  • Recommendation of compatible profiles

Legal basis

Consent
(geolocation, gender preference)
Performance of the contract
(profile recommendations)

Purpose of processing

3.3 Marketing and advertising

Processing operations concerned

  • LOVALLY newsletters

  • Advertising on the App or via email            

  • Non-personalised advertising

  • Social media campaigns

Legal basis

LOVALLY’s legitimate interest
(emails, newsletters, non-personalised advertising)
Consent
(social media targeting/personalised advertising)

Purpose of processing

3.4 Service improvement

Processing operations concerned

  • Statistical analysis

  • Satisfaction surveys

  • Optimisation of the App

Legal basis

LOVALLY’s legitimate interest

Purpose of processing

3.5 Data and Application Security

Processing operations concerned

  • Detection/prevention of fraudulent or unauthorised behaviour

Legal basis

LOVALLY’s legitimate interest

Purpose of processing

3.6 Combating illegal activities / legal compliance

Processing operations concerned

  • Handling of reports and complaints

  • Account suspension and termination

Legal basis

Legal obligation / Performance of the contract

Processing operations concerned

  • Handling requests to exercise GDPR rights

Legal basis

Legal obligation

Processing operations concerned

  • Detection of fake profiles

  • Deletion of inactive profiles

Legal basis

LOVALLY’s legitimate interest / Performance of the contract

Purpose of processing

3.7 Technical support

Processing operations concerned

Responding to support requests

Legal basis

LOVALLY’s legitimate interest

Withdrawal of consent and effects

Where the processing of your personal data is based on your consent, you have the right to withdraw it at any time, without this affecting the lawfulness of the processing carried out on the basis of consent prior to such withdrawal. Withdrawal of consent only results in the cessation of the relevant processing for the future.

  1. Cookies and trackers

Cookies may be used on our website for technical, advertising and audience measurement purposes. On the App, trackers may be used for technical and analytical purposes. For more information, please see our Cookie Policy.

  1. Cookies and trackers

Cookies may be used on our website for technical, advertising and audience measurement purposes. On the App, trackers may be used for technical and analytical purposes. For more information, please see our Cookie Policy.

  1. Is your data shared?

Only certain members of our customer service team and duly authorised LOVALLY managers have access to the personal data of App users, and this is solely for the purposes described above. These individuals may only access data strictly necessary for the performance of their duties.

Duly authorised and reliable service providers and partners may also access and/or process users’ personal data on behalf of LOVALLY, in accordance with its Privacy Policy. These LOVALLY subcontractors undertake to guarantee the security and confidentiality of such data. Their involvement contributes to the smooth operation and improvement of LOVALLY’s services, particularly in the following areas:

  • Technical infrastructure and data hosting (this refers to our processors responsible for infrastructure and data hosting);

  • Data analysis (this refers to our analytics software providers);

  • Technical support to ensure the optimal use of the App (this refers to our technical service providers responsible for the use and proper functioning of the App);

  • Customer service to provide the necessary assistance and manage reports;

  • Marketing activities to disseminate offers, messages and relevant content to LOVALLY users and third parties (this refers to our marketing partners);

For further details, please refer to the full list of our data processors.

Furthermore, LOVALLY may be required to disclose its users’ personal data to public bodies, in particular to judicial authorities, in response to legal obligations or official orders.

Finally, your personal data may be transferred in the event of corporate transactions, such as – without this list being exhaustive – a restructuring, a change of control, a merger, an acquisition, a disposal or a dissolution.

  1. Is your data shared?

Only certain members of our customer service team and duly authorised LOVALLY managers have access to the personal data of App users, and this is solely for the purposes described above. These individuals may only access data strictly necessary for the performance of their duties.

Duly authorised and reliable service providers and partners may also access and/or process users’ personal data on behalf of LOVALLY, in accordance with its Privacy Policy. These LOVALLY subcontractors undertake to guarantee the security and confidentiality of such data. Their involvement contributes to the smooth operation and improvement of LOVALLY’s services, particularly in the following areas:

  • Technical infrastructure and data hosting (this refers to our processors responsible for infrastructure and data hosting);

  • Data analysis (this refers to our analytics software providers);

  • Technical support to ensure the optimal use of the App (this refers to our technical service providers responsible for the use and proper functioning of the App);

  • Customer service to provide the necessary assistance and manage reports;

  • Marketing activities to disseminate offers, messages and relevant content to LOVALLY users and third parties (this refers to our marketing partners);

For further details, please refer to the full list of our data processors.

Furthermore, LOVALLY may be required to disclose its users’ personal data to public bodies, in particular to judicial authorities, in response to legal obligations or official orders.

Finally, your personal data may be transferred in the event of corporate transactions, such as – without this list being exhaustive – a restructuring, a change of control, a merger, an acquisition, a disposal or a dissolution.

  1. Is your data transferred outside the EEA?

Your personal data, collected and processed in connection with your use of the App, is generally hosted within the European Union.

However, some of this data may be transferred to LOVALLY’s processors established outside the European Economic Area (EEA).

If transfers take place to countries that do not benefit from an adequacy decision by the European Commission regarding the protection of personal data, then LOVALLY undertakes to ensure that such transfers are subject to appropriate safeguards guaranteeing a level of protection in accordance with the applicable regulations. 

To find whether your data is being transferred outside the EEA, please consult the full list of our data processors.

  1. Is your data transferred outside the EEA?

Your personal data, collected and processed in connection with your use of the App, is generally hosted within the European Union.

However, some of this data may be transferred to LOVALLY’s processors established outside the European Economic Area (EEA).

If transfers take place to countries that do not benefit from an adequacy decision by the European Commission regarding the protection of personal data, then LOVALLY undertakes to ensure that such transfers are subject to appropriate safeguards guaranteeing a level of protection in accordance with the applicable regulations. 

To find whether your data is being transferred outside the EEA, please consult the full list of our data processors.

  1. What are your rights regarding your data and how can you exercise them?

Your rights at a glance

In accordance with the GDPR, every user of the App has the right to access, rectify and, where applicable, the right to data portability and erasure of their personal data, as well as the right to object to or restrict the processing of their data and the right to lodge a complaint with the competent national data protection supervisory authority.

Mindful of the concerns of its App users, LOVALLY is committed to respecting the protection of personal data and to processing requests relating to the exercise of rights as promptly as possible and, in all cases, in accordance with the statutory time limits.

How can you exercise your rights?

Users may exercise their rights, provided they can prove their identity, by sending an email to dpo@lovally.com or by posting a letter to the following address: LOVALLY SA, to the attention of the Data Protection Officer, BE-1000 Brussels, avenue de Vilvorde 100. For security reasons, if there is any doubt as to the identity of the applicant, additional proof of identity may be requested.

Detailed overview of your rights and how to exercise them

  1. What are your rights regarding your data and how can you exercise them?

Your rights at a glance

In accordance with the GDPR, every user of the App has the right to access, rectify and, where applicable, the right to data portability and erasure of their personal data, as well as the right to object to or restrict the processing of their data and the right to lodge a complaint with the competent national data protection supervisory authority.

Mindful of the concerns of its App users, LOVALLY is committed to respecting the protection of personal data and to processing requests relating to the exercise of rights as promptly as possible and, in all cases, in accordance with the statutory time limits.

How can you exercise your rights?

Users may exercise their rights, provided they can prove their identity, by sending an email to dpo@lovally.com or by posting a letter to the following address: LOVALLY SA, to the attention of the Data Protection Officer, BE-1000 Brussels, avenue de Vilvorde 100. For security reasons, if there is any doubt as to the identity of the applicant, additional proof of identity may be requested.

Detailed overview of your rights and how to exercise them

Right

Right of access

Subject

This right allows you to obtain a copy of your personal data processed by LOVALLY, in an accessible format

How to exercise

Request by email to dpo@lovally.com or by post

Legal basis

Art. 15 GDPR

Right

Right to rectification

Subject

This right allows you to have your inaccurate, incomplete or out-of-date data corrected, completed, updated or deleted

How to exercise

Directly within the App (for first name, place of residence and profile photographs), by email to dpo@lovally.com or by post

Legal basis

Art. 16 GDPR

Right

Right to data portability

Subject

This right allows you to receive your personal data in a structured, machine-readable format and to transmit it to another data controller

How to exercise

Request by email to dpo@lovally.com or by post

Legal basis

Art. 20 GDPR

Right

Right to object

Subject

This right allows you to object, free of charge, to the use of your data for marketing or prospecting purposes, particularly commercial ones, or to processing based on LOVALLY’s legitimate interests

How to exercise

Request by email to dpo@lovally.com or by post. LOVALLY may, where applicable, invoke compelling legitimate grounds to continue processing

Legal basis

Art. 21 GDPR

Right

Right to erasure

Subject

This right allows you to request the erasure of your personal data

How to exercise

Deletion of the account within the App or a specific request sent via the channels indicated above

Legal basis

Art. 17 GDPR

Right

Right to restriction of processing

Subject

This right allows you to request the temporary suspension of the processing of certain data

How to exercise

Request by email to dpo@lovally.com or by post

Legal basis

Art. 18 GDPR

Right

Right to lodge a complaint

Subject

This right allows you to refer the matter to the national supervisory authority in the event of a dispute.

How to exercise

In Belgium: l’Autorité de protection des données (APD), https://www.autoriteprotectiondonnees.be/

Legal basis

Art. 77 GDPR

Final remarks

These rights may be exercised subject to LOVALLY’s technical capabilities, particularly where certain data is transmitted to or synchronised with third-party services, such as Apple or Google. In such cases, the cooperation of these platforms may be required to process certain requests (in particular the rectification of certain data).

  1. How long do we retain your data?


LOVALLY has implemented a process for the automatic deletion of user accounts and personal data, in accordance with the retention periods set out below. Where certain data must be retained for statistical purposes beyond these periods, it is irreversibly anonymised, making identification impossible.

8.1. Retention during the period of use of the App

Personal data is retained for the entire duration of active use of the App, i.e. for the duration of the user’s registration.

We delete inactive accounts. An account is deemed inactive when, over a continuous period of twenty-four (24) months, the following two cumulative conditions are met:

  • The user’s App has not communicated with LOVALLY’s servers, in particular due to the deactivation of the account, the uninstallation of the App, the deactivation of geolocation services or the absence of a connection; and

  • The user has not used the App during the said period.

The user shall be notified in writing of the imminent deletion of their account with ten (10) days’ notice.

The user may, at any time during this notice period, reactivate their account, which will immediately suspend the deletion process. In this case, the entirety of the user’s profile content is retained.

At the end of the notice period and in the absence of any response from the user, the account is automatically and completely deleted.

8.2. Termination of a user’s account by LOVALLY

When a user is banned from the App, their account is deactivated and made invisible on the App. The relevant data is then deleted.

8.3. Deletion at the user’s request

When a user deletes their account themselves or requests its deletion from LOVALLY’s customer service, the account is immediately deactivated and made invisible on the App. The relevant data is then deleted.

8.4. Data security

LOVALLY undertakes to implement all reasonable technical and organisational measures to ensure an optimal level of security for the data collected, processed and stored. It is nevertheless the responsibility of each user to take the necessary measures to protect their own personal information (e.g. strong password, security of the device used, etc.).

  1. How long do we retain your data?


LOVALLY has implemented a process for the automatic deletion of user accounts and personal data, in accordance with the retention periods set out below. Where certain data must be retained for statistical purposes beyond these periods, it is irreversibly anonymised, making identification impossible.

8.1. Retention during the period of use of the App

Personal data is retained for the entire duration of active use of the App, i.e. for the duration of the user’s registration.

We delete inactive accounts. An account is deemed inactive when, over a continuous period of twenty-four (24) months, the following two cumulative conditions are met:

  • The user’s App has not communicated with LOVALLY’s servers, in particular due to the deactivation of the account, the uninstallation of the App, the deactivation of geolocation services or the absence of a connection; and

  • The user has not used the App during the said period.

The user shall be notified in writing of the imminent deletion of their account with ten (10) days’ notice.

The user may, at any time during this notice period, reactivate their account, which will immediately suspend the deletion process. In this case, the entirety of the user’s profile content is retained.

At the end of the notice period and in the absence of any response from the user, the account is automatically and completely deleted.

8.2. Termination of a user’s account by LOVALLY

When a user is banned from the App, their account is deactivated and made invisible on the App. The relevant data is then deleted.

8.3. Deletion at the user’s request

When a user deletes their account themselves or requests its deletion from LOVALLY’s customer service, the account is immediately deactivated and made invisible on the App. The relevant data is then deleted.

8.4. Data security

LOVALLY undertakes to implement all reasonable technical and organisational measures to ensure an optimal level of security for the data collected, processed and stored. It is nevertheless the responsibility of each user to take the necessary measures to protect their own personal information (e.g. strong password, security of the device used, etc.).

  1. Protection of minors

LOVALLY strictly prohibits the collection of personal data relating to minors. Access to the App is exclusively reserved for persons aged 18 or over.

If a user provides false information regarding their date of birth – in particular if they fraudulently claim to be of legal age – the parents or legal guardians of the minor are requested to notify LOVALLY immediately by sending an email to one of the email addresses listed in Article 10 ‘Contact’.

 LOVALLY undertakes to proceed, as soon as possible, with the complete deletion of personal data relating to the minor concerned, upon receipt of this request and following appropriate verification of the situation.

  1. Protection of minors

LOVALLY strictly prohibits the collection of personal data relating to minors. Access to the App is exclusively reserved for persons aged 18 or over.

If a user provides false information regarding their date of birth – in particular if they fraudulently claim to be of legal age – the parents or legal guardians of the minor are requested to notify LOVALLY immediately by sending an email to one of the email addresses listed in Article 10 ‘Contact’.

 LOVALLY undertakes to proceed, as soon as possible, with the complete deletion of personal data relating to the minor concerned, upon receipt of this request and following appropriate verification of the situation.

10. How to contact us?

If you have any questions regarding this Privacy Policy or any requests concerning your personal data, you can contact us:

  • By sending an email to our Data Protection Officer: dpo@lovally.com;

  • By post to the following address: LOVALLY SA, to the attention of the Data Protection Officer, BE-1000 Brussels, avenue de Vilvorde 100.

10. How to contact us?

If you have any questions regarding this Privacy Policy or any requests concerning your personal data, you can contact us:

  • By sending an email to our Data Protection Officer: dpo@lovally.com;

  • By post to the following address: LOVALLY SA, to the attention of the Data Protection Officer, BE-1000 Brussels, avenue de Vilvorde 100.

This way:

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This way:

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